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Farmers Market Promotion Program (FMPP): deadline, amount and who can apply

The Farmers Market Promotion Program (FMPP) is a $50,000 to $500,000 grant from USDA Agricultural Marketing Service for agricultural businesses and cooperatives. It is between rounds now, and dates for the next round are not posted yet. Based on past rounds, it usually opens around Spring 2027. Only for U.S.-owned organizations that can match 25% of the federal grant. Checked October 23, 2026.

Between cycles · usually opens around Spring 2027

Farmers Market Promotion Program (FMPP) at a glance

Amount$50,000 to $500,000
DeadlineBetween rounds; usually opens around Spring 2027
Who can applyU.S.-owned organizations that can match 25% of the federal grant
Application feeNo fee listed on the funder's page
Official applicationApply on the USDA Agricultural Marketing Service site ↗ (opens in a new tab)
Last verifiedOctober 23, 2026 How we verify
FunderUSDA Agricultural Marketing Service

USDA's Farmers Market Promotion Program funds projects that grow direct farm-to-consumer sales, such as farmers markets, CSAs, roadside stands and agritourism. Farm businesses and co-ops, producer networks, CSA networks, nonprofits, food councils and local governments can apply. Projects run $50,000 to $500,000 depending on type, with a 25% cost share. The FY26 round closed June 5, 2026.

Eligibility

What the USDA Agricultural Marketing Service page requires, as recorded when we checked it. The funder's own rules are the final word.

  • Open to businesses in any U.S. state
  • For businesses in agriculture
  • Only for U.S.-owned organizations that can match 25% of the federal grant.

How to apply

Applications go through USDA Agricultural Marketing Service directly, on its own site. Read the current rules and deadline there before you start.

Apply on the USDA Agricultural Marketing Service site ↗ (opens in a new tab)

Straight answers

When is the Farmers Market Promotion Program (FMPP) deadline?

The Farmers Market Promotion Program (FMPP) is between rounds, and dates for the next round are not posted yet. Based on past rounds, it usually opens around Spring 2027. We do not have an exact date.

Who can apply for the Farmers Market Promotion Program (FMPP)?

Open to businesses in any U.S. state. For businesses in agriculture. Only for U.S.-owned organizations that can match 25% of the federal grant. These are the requirements recorded when we checked the funder's page on October 23, 2026. USDA Agricultural Marketing Service decides who is selected.

How much is the Farmers Market Promotion Program (FMPP)?

The Farmers Market Promotion Program (FMPP) is $50,000 to $500,000, according to USDA Agricultural Marketing Service.

How do I apply for the Farmers Market Promotion Program (FMPP)?

Applications go through USDA Agricultural Marketing Service on its own site, ams.usda.gov. No fee is listed on the funder's page.

Is the Farmers Market Promotion Program (FMPP) legit?

The Farmers Market Promotion Program (FMPP) is run by USDA Agricultural Marketing Service. WinAGrant checked the funder's own page for this grant on October 23, 2026. WinAGrant is not affiliated with USDA Agricultural Marketing Service.

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